Business Marketing

How to conduct Market Research

Share to

market research

Market research is vital for every level of business to gauge the level of demand for your products or services in the marketplace. This critical step can help you gain valuable insights into your target audience, competitors, and industry trends, allowing you to make informed decisions and optimize your business strategy accordingly.

Without it, you risk launching a product or service that may not resonate with your target market, leading to wasted time, resources, and money.

A business may assume a demand for a particular type of product based on personal preference or anecdotal evidence without conducting market research to confirm this assumption. As a result, they may invest significant resources in developing and launching the product, only to find that there is little to no demand for it in the market.

Without researching to analyze your competitors thoroughly, you may lose insight and end up launching a product that cannot compete with established offerings. This can result in low sales and failure to gain traction in the market.

What's a market research?

Market research is the process of gathering, analyzing, and interpreting information about a specific market, industry, or product/service to inform business decisions. It involves collecting data on customers, competitors, and other factors that can affect the success of a business.

It can help your business identify opportunities and potential demand for its products or services and assess the viability of new business ideas. It can also provide insights into customer needs and preferences and inform decisions about product development, pricing, and marketing strategies.

Market research involves understanding the qualitative aspects of your potential customers, including their pain points, demographics, interests, and opinions, in addition to quantitative observations like sales numbers.

The market research process can be divided into two stages: gathering secondary information from relevant sources and conducting your research to understand the “why” behind the facts.

Why is Market Research necessary to your business?

Market research is critical for all businesses. It provides many benefits, such as identifying market opportunities, understanding customer needs, evaluating market demand, and minimizing risks.

By conducting market research, your business can identify gaps in the market, untapped opportunities, and emerging trends. This allows them to develop unique products or services that meet customer needs and stand out from competitors.

Market research provides insights into customer preferences, buying habits, and pain points. This information helps businesses develop products or services that better meet customer needs and provide a positive customer experience.

Market research can assist your businesses in assessing the demand for their products or services, estimating potential sales and revenue, and making strategic investments. 

Market research is necessary for startups and small businesses to make informed decisions, develop successful products or services, and achieve business growth and success.

How to Conduct Market Research for Your Business:

market research steps
  1. Define your research objectives: Determine what you want to accomplish through market research. This will guide the types of questions you ask and the information you gather.


  2. Identify your target audience: Determine the specific group(s) of people you want to target for your research. This could include current customers, potential customers, or industry experts.

  3. Choose your research methods: There are several methods you can use to conduct market research, including surveys (e.g. Zoho Survey, SurveyMonkey, etc.), focus groups, interviews, and observational research. Choose the method(s) that best suit your research objectives and target audience.


  4. Create your research instruments: Depending on the research method you choose, you will need to create survey questions, discussion guides, or other instruments to gather information.


  5. Collect and analyze data: Once you have gathered your data, you must analyze it to identify patterns and insights. This will help you make informed decisions about your business strategy.


  6. Use the results to inform business decisions: Finally, use the insights from your research to inform your business decisions. This could include refining your product or service offerings, targeting a different audience, or adjusting your marketing strategy.


Following these steps, you can gather valuable information about your target audience and the potential demand for your product or service.

How to Determine the Market Demand for a Product through Market Research?

According to the business coach Ishwar Jha: “65% of startups are successful because they capitalize on market need.”

The fact remains the same whether founders failed to do proper research or had misperceptions about their market. Most founders see a gap in the market, a problem they can solve, and then find a solution. They turn this solution into a marketable product to make people’s lives easier.

What is market demand?

Market demand is a product’s total demand in a particular market at a specific price. In other words, it quantifies how many products would be purchased in a specific market.

Market demand is a crucial metric for pricing your product, marketing it, and, most importantly, deciding whether to build it in the first place.

Understanding market demand benefits is crucial in your market demand analysis journey.

If you can gauge how many units you can potentially sell, you’ll be able to:

  • Please your customers by meeting their demands.
  • Find more cost-effective ways and amounts of production.
  • Forecast potential profits and determine worthy markets to penetrate

If you want to learn how to determine market demand for a product, you can start by using SEO tools, social media, and surveys, or merge all of these tools using Zoho applications. Once you’ve calculated market demand and validated your idea, it’ll be time to test it with Google Trends, landing pages, and PPC ads.

How to determine the market demand for your product?

To determine if there is a need for your product in the market, you can conduct market research, analyze your target audience and competition, conduct surveys using Zoho tools (e.g. Zoho survey) or interviews, analyze online data (e.g. Zoho analytics), and test your product with a small group of customers. 

Scenario:  You want to launch a new smartphone app that helps people track their fitness goals.

To determine if there is a need for your product in the market, you could conduct market research by analyzing the target audience and competition. Your target audience may be health-conscious individuals looking for an easy and convenient way to track their fitness progress. Your competition may include other fitness tracking apps, wearable fitness devices, and gym memberships.

Next, you could conduct Zoho Survey surveys to gather insights on their preferences and willingness to purchase your product and determine your product’s interest level.

Based on the results of your research, you may refine your product by adding features important to your customers. You may also adjust your marketing strategy to highlight your app’s unique features and benefits and differentiate it from your competition. 

Market research essentiality cannot be overemphasized to accurately determine the potential demand for their products or services and avoid wasting resources.

Remember that validating your idea is critical for your success. Book A Free Call to learn more about how our services can help validate your idea and achieve your business goals.

Get Blog updates in your inbox

Our insights can help your business reach new heights

Walking side-by-side with you, we will unravel root problems and co-create new, brilliant, and effective digital solutions for your business.

Related Posts

Business Marketing
Customer Relationship Management (CRM) systems have become an indispensable t...
Business Marketing
Hick's law and how to improve conversion rate: Imagin...
Digital product discovery is a significant phase in the product industry. As ...
There is no denying the ever-present nature of digital products and the media...
Business Technology
Image credit: Apple Inc. Apple has always been re...
Business Technology
In today’s business world, content marketing has indeed emerged as one ...