The 5 must have CRM features for 2024

5 must have CRM features

Customer Relationship Management (CRM) systems have become an indispensable tool for businesses of all sizes, aiming to streamline sales, marketing, and customer service. And your business should be a part of this too. The global CRM market is projected to grow to over $128 billion by 2027.  This extensively covers market segmentation by component (software and […]

How to Improve Conversion rate on your Digital Product using Hick’s Law

how to improve conversion rate

Hick’s law and how to improve conversion rate: Imagine strolling through a grocery store, searching for that perfect jar of jelly to complement your morning toast. You turn a corner and find yourself faced with two enticing jelly tasting booths. One boasts a staggering array of 24 delectable flavors, while the other offers a more […]

Enhancing Digital Product Discovery Through Collaboration


Digital product discovery is a significant phase in the product industry. As a business leader, you must constantly look for new ways to innovate and stay ahead of the competition. One way to do this is through digital product discovery. Digital product discovery introduces new products or features to the market and attracts potential customers’ […]

The Influence of FOMO ‘s Marketing Bias on Product Managers

التحيز التسويقي

There is no denying the ever-present nature of digital products and the media creating a sense of urgency and desire to stay relevant. As a product manager, you could face too many innovative products that make you feel lost in the swirl. Here is a quick statistic, according to Clayton Christensen, a professor at Harvard […]

Apple Vision Pro: Shaping the Future of Digital Products

apple vision pro

Image credit: Apple Inc. Apple has always been renowned for its innovative approach! And once again, they have delivered an awe-inspiring product. We think this is Apple’s stab at a computing device revolution. If you are into products, you know the Apple Vision Pro represents a revolutionary leap in computing devices, poised to shape the […]

Fitting Generative AI into your business content marketing


In today’s business world, content marketing has indeed emerged as one of the most powerful strategies for businesses to connect with and captivate their target audience. Content marketing is relevant and significant because it helps businesses establish authority, build brand awareness, engage their audience, drive organic traffic, support the customer journey, and adapt based on […]

AI benefits for Modern Businesses success

artificial intelligence (Ai) benefits

‌Artificial Intelligence (AI) has emerged as a transformative technology with the potential to revolutionize industries across the globe. In the Middle East and North Africa (MENA) region, the integration of AI into various sectors is poised to have a profound impact on digital economy growth. With its vast potential and increasing adoption, AI is expected […]

Why Your Business Needs a Modern CRM to Succeed


Managing customer relationships is becoming more critical in today’s fast-paced business environment. That’s where a modern CRM comes in. According to an article by SIU, CRM is about how organizations can set priorities, structure themselves, and leverage resources to apprehend customers’ problems and resolve them. Companies use a modern CRM to build, develop, and improve […]

11 Reasons Why a Working Market-Fit Is Essential for Business Success

Product Market fit

Have you ever wondered why some companies thrive while others struggle to gain traction in the same market? The answer lies in having a working market fit. There are many reasons why businesses need a working market fit. We list a few vital ones that can help your business: Align with target market’s needs – […]

Choose Zoho over Pricey Hubspot & SalesForce

Zoho Salesforce HubSpot

Are you ready to cut business tool costs and increase profits while maintaining flexibility and efficiency with Zoho? In today’s fast-paced business environs, having the right tools and resources can make all the difference when it comes to growth and success. This is where Zoho comes in as a powerful growth partner for any business.  […]