Business Marketing

Why Your Business Needs a Modern CRM to Succeed

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In today’s fast-paced business environment, managing customer relationships is becoming more important than ever. That’s where a modern CRM comes in.

What is a CRM? it stands for Customer Relationship Management. According to an article by SIU, CRM is about how organizations are able to set priorities, structure themselves, as well as  leverage resources in efforts to apprehend customer’s problems and resolve them.

Companies focus on building, developing, and improving customer relationships to increase their value, using a modern CRM. Organizations ensure that they structure themselves, set priorities, and allocate resources to settle the problem they set out to resolve with a modern customer relationship management.

Working without a CRM for a business is a time-consuming task. Managers task employees with manually inputting data. Having to filter through paper data on countless clients or potential customers will take ages.

One of the major issues that arise from managing a business without a modern CRM is being able to automate tasks effectively. For example, being able to manage leads or capitalize on opportunities.

The ability to track sales will be vastly slowed down due to the need to slog through data that is not interconnected.

Here are a few reasons why your business needs a modern CRM:

Provides Detailed Customer Insight:

A modern customer relationship management system provides businesses with a detailed overview of their customers. This will include the following:

  1. Their complete purchase history with the business.

  2. Their likes and dislikes and any complaints.

  3. A comprehensive record of their interaction with the business.


This enables businesses to personalize communication and enhance customer engagement, which results in a robust customer-business relationship and in turn creates higher customer satisfaction.


Facilitates the Sales and Marketing Processes

A modern CRM system will help a business facilitate the sales and marketing processes by allowing them to automate tasks like:

  1. Lead generation

  2. Email marketing

  3. Follow-up activities (trust)

This automation allows the businesses’ sales team to focus significantly on selling, while marketing teams can target their efforts accurately.

By allowing automation, the various teams have ample time to conduct market research and come up with personalized resolutions for their target audience. 


Provides Data for Analysis

A modern CRM system increases the availability of data. The CRM can compile real time data and analytics from customers, which businesses can use to make informed decisions about customer targeting, product development, and marketing strategies. Most CRM’s require the use of 3rd-party applications to use. Zoho does not, making it easily a standalone CRM.


This will allow sales and marketing teams to garner data easily and make expansive decisions whether it is for making a sale or creating an advertisement for a specific target audience.


In today’s competitive marketplace, businesses that can deliver reliable and consistent customer experience have significant advantages over those that are unable to. For instance, large corporations like Apple and Microsoft maintain dedicated customer service support for their products. 


This service is not only personalized for their specific product but it is human and efficient. This service increases customer loyalty and deepens brand advocacy. 

Zoho CRM

A modern CRM like Zoho CRM is an effective solution to these pain points and capable of delivering exceptional results that will transform the management of customers and their data.

7 Benefits of Zoho CRM

  • Improved Customer Insight
  • Streamlined Sales & Marketing Processes
  • Refined Collaboration between different Teams
  • Customer Data Collection all in one place
  • Easily manage and access customer relationships
  • Cost-friendly subscription plans
  • Wide array of integrated apps


Zoho’s CRM is an exceptional option for businesses looking for a user-friendly as well as standalone modern CRM solution. Unlike other CRM’s that require the integration of an assortment of 3rd party applications and information, Zoho’s CRM is simple to use on its own.

Besides the CRM, Zoho offers a suite of other apps that seamlessly integrate with it, such as Books, Marketing automations, Forms, Recruit, and more. Not only is Zoho’s CRM easy to use and integrate with other apps, but it is also cheaper than many other CRMs, such as Salesforce and Odoo.

In today’s competitive business landscape, investing in a modern CRM is essential for enterprises. Startups and smaller businesses can save time managing customer relationships by using a modern CRM, allowing them to spend more time conducting market research on their target audience or creating marketing campaigns.

It is always important to carefully consider whether time spent managing customers manually is as important as completing deals with potential clients and utilizing product oriented services.

In conclusion, startups as well as small & medium-sized enterprises should consider implementing a modern customer relationship management system like Zoho CRM because the benefits are numerous and significant. With the automation of tasks and time-saving processes, businesses experience increased efficiency and productivity.

Valuable insights into customer behavior and preferences allow for better customer engagement and robust relationships. Data tracking and analysis aid in informed sales and marketing decisions.

Overall, a modern CRM is a worthwhile investment for businesses looking to improve their customer management practices. Terrific Studio is an authorized partner of Zoho, committed to helping businesses leverage the power of Zoho’s suite of applications.

Zoho’s cutting-edge tools and software have empowered our organization to optimize and streamline business operations. Not only do we benefit from using Zoho, we also help businesses build their own digital CRM.

To learn more about how Terrific Studio can assist you in optimizing your business operations, kindly book a complimentary consultation with us or check out our blog post on the benefits of Zoho.

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