The 5 must have CRM features for 2024

5 must have CRM features

Customer Relationship Management (CRM) systems have become an indispensable tool for businesses of all sizes, aiming to streamline sales, marketing, and customer service. And your business should be a part of this too. The global CRM market is projected to grow to over $128 billion by 2027.  This extensively covers market segmentation by component (software and […]

Enhancing Digital Product Discovery Through Collaboration


Digital product discovery is a significant phase in the product industry. As a business leader, you must constantly look for new ways to innovate and stay ahead of the competition. One way to do this is through digital product discovery. Digital product discovery introduces new products or features to the market and attracts potential customers’ […]

The Influence of FOMO ‘s Marketing Bias on Product Managers

التحيز التسويقي

There is no denying the ever-present nature of digital products and the media creating a sense of urgency and desire to stay relevant. As a product manager, you could face too many innovative products that make you feel lost in the swirl. Here is a quick statistic, according to Clayton Christensen, a professor at Harvard […]

Apple Vision Pro: Shaping the Future of Digital Products

apple vision pro

Image credit: Apple Inc. Apple has always been renowned for its innovative approach! And once again, they have delivered an awe-inspiring product. We think this is Apple’s stab at a computing device revolution. If you are into products, you know the Apple Vision Pro represents a revolutionary leap in computing devices, poised to shape the […]

Fitting Generative AI into your business content marketing


In today’s business world, content marketing has indeed emerged as one of the most powerful strategies for businesses to connect with and captivate their target audience. Content marketing is relevant and significant because it helps businesses establish authority, build brand awareness, engage their audience, drive organic traffic, support the customer journey, and adapt based on […]

11 Reasons Why a Working Market-Fit Is Essential for Business Success

Product Market fit

Have you ever wondered why some companies thrive while others struggle to gain traction in the same market? The answer lies in having a working market fit. There are many reasons why businesses need a working market fit. We list a few vital ones that can help your business: Align with target market’s needs – […]

Choose Zoho over Pricey Hubspot & SalesForce

Zoho Salesforce HubSpot

Are you ready to cut business tool costs and increase profits while maintaining flexibility and efficiency with Zoho? In today’s fast-paced business environs, having the right tools and resources can make all the difference when it comes to growth and success. This is where Zoho comes in as a powerful growth partner for any business.  […]

How to Determine Product Market-Fit

Product market fit

When you think of product – market fit, think of it as the propeller your boat needs to sail successfully. For a pleasurable sailing experience, it must have a working engine, lest it stops. In more business-related terms, product – market fit is a concept you need to better understand your customers’ and develop products […]