The 5 must have CRM features for 2024

5 must have CRM features

Customer Relationship Management (CRM) systems have become an indispensable tool for businesses of all sizes, aiming to streamline sales, marketing, and customer service. And your business should be a part of this too. The global CRM market is projected to grow to over $128 billion by 2027.  This extensively covers market segmentation by component (software and […]

How to Determine Product Market-Fit

Product market fit

When you think of product – market fit, think of it as the propeller your boat needs to sail successfully. For a pleasurable sailing experience, it must have a working engine, lest it stops. In more business-related terms, product – market fit is a concept you need to better understand your customers’ and develop products […]

16 Ways to Optimize Your Landing Pages for Better Conversions

optimize landing page

If there is one thing that you should be doing to increase your marketing return on investment, it should be to optimize your landing page. Landing page and conversions are two peas in a pod. One of the most effective ways to boost conversion rates is by “optimizing” your landing page. What’s a landing page, […]