The 5 must have CRM features for 2024
Customer Relationship Management (CRM) systems have become an indispensable tool for businesses of all sizes, aiming to streamline sales, marketing, and customer service. And your business should be a part of this too. The global CRM market is projected to grow to over $128 billion by 2027. This extensively covers market segmentation by component (software and […]
How to Improve Conversion rate on your Digital Product using Hick’s Law
Hick’s law and how to improve conversion rate: Imagine strolling through a grocery store, searching for that perfect jar of jelly to complement your morning toast. You turn a corner and find yourself faced with two enticing jelly tasting booths. One boasts a staggering array of 24 delectable flavors, while the other offers a more […]
Why Your Business Needs a Modern CRM to Succeed
Managing customer relationships is becoming more critical in today’s fast-paced business environment. That’s where a modern CRM comes in. According to an article by SIU, CRM is about how organizations can set priorities, structure themselves, and leverage resources to apprehend customers’ problems and resolve them. Companies use a modern CRM to build, develop, and improve […]
11 Reasons Why a Working Market-Fit Is Essential for Business Success
Have you ever wondered why some companies thrive while others struggle to gain traction in the same market? The answer lies in having a working market fit. There are many reasons why businesses need a working market fit. We list a few vital ones that can help your business: Align with target market’s needs – […]
Choose Zoho over Pricey Hubspot & SalesForce
Are you ready to cut business tool costs and increase profits while maintaining flexibility and efficiency with Zoho? In today’s fast-paced business environs, having the right tools and resources can make all the difference when it comes to growth and success. This is where Zoho comes in as a powerful growth partner for any business. […]
10 ways to optimize your customer experience
Customer experience optimization is not just a buzzword in the business world. It is a crucial aspect of any business strategy that aims to foster long-term relationships with customers. With the help of CRM tools, you can identify customer pain points and tailor your offerings to optimize your customer experience and meet or exceed customer […]
Why Digital Transformation is Vital to Your Business Now
Are you looking for ways to grow your business? If so, digital transformation is vital. It can help you stay competitive and increase profits in today’s ever-changing market. In this Blog, we’ll explore why digital transformation is vital for your business now and the key benefits of implementing it. We now live in an era […]
How to Determine Product Market-Fit
When you think of product – market fit, think of it as the propeller your boat needs to sail successfully. For a pleasurable sailing experience, it must have a working engine, lest it stops. In more business-related terms, product – market fit is a concept you need to better understand your customers’ and develop products […]
How to conduct Market Research
Market research is vital for every level of business to gauge the level of demand for your products or services in the marketplace. This critical step can help you gain valuable insights into your target audience, competitors, and industry trends, allowing you to make informed decisions and optimize your business strategy accordingly. Without it, you risk […]
16 Ways to Optimize Your Landing Pages for Better Conversions
If there is one thing that you should be doing to increase your marketing return on investment, it should be to optimize your landing page. Landing page and conversions are two peas in a pod. One of the most effective ways to boost conversion rates is by “optimizing” your landing page. What’s a landing page, […]
